Anni Hall works across a diverse range of disciplines including beauty, make-up, and writing. We came up with a brand that spoke to these talents whilst keeping a timeless and youthful tone.
AA-collected is a designer-run and independent design focused agency & concept store in Kreuzberg Berlin, with over 15 labels that span a variety of fashion products, jewellery and object design.
Working side by side with Anni we explored what inspires her as a creative, and what prompted her current pursuits. To connect the brand with this inspiration, we mapped out three spots in Sydney that have had a profound impact on her practice; Centennial Park, the Art Gallery of New South Wales, and Gordons Bay.
By incorporating flowers from each location, we create a relationship to the spaces using olfactory as well as aligning the brand with the beauty industry.