Etsy Design Awards
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The Etsy Design Awards celebrates the creativity of the Australian maker community, aiming to open up and acquire new sellers by positioning the brand ‘beyond craft’.
Etsy sellers were recognised for their work across six categories: Community’s Choice, New Talent, Business As Unusual, Art & Illustration, Home & Living, and Fashion & Accessories.
Drawing inspiration from the Good Design movement, in particular the Ray and Charles Eames ‘House of Cards’ construction game, the Etsy Design Awards delivers a contemporary aesthetic with a flexible and systematic approach. The trophy itself reflects the spirit of the awards; something the winners could build themselves.
Photography captured the winning entries in a branded environment.
Team / Julia Hoffman, Daisy Lumley, Ashley Leder, Jing Wei, Jenny Zegenhagen, Wynne Renz, Lauren Bamford, Jacinta Moore.
"A clever and modular creative system was delivered in response to a layered, challenging brief. This helped contribute to the success of the project which has since been rolled out in multiple markets"
/Dana Nikanpour, Marketing & Partnerships, Etsy
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