Brand / Strategy
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Löwenzahn Organics is an organic baby food company offering the highest quality in formula and weaning cereals for babies.
As a brand that essentially gains and loses audience every 9 months, Löwenzahn Organics needs to be concise in it’s communication (especially for sleep-poor new parents).
We do this by balancing latest nutritional standards, product origin traceability, and a premium yet playful tone to stand out in a sea of sameness across infant FMCG.
The Löwenzahn Organics brand supports parents to feel confident in their feeding choices for the first time.
Illustration / Nanna Prieler.