Urban Agriculture Forum
Brand / Print
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Urban Agriculture Forum is an annual event in Melbourne aiming to showcase the range, richness and diversity of urban agricultural practices.
The logo takes on a structured yet fluid tone, taking visual cues from an aerial view of a city with integrated agriculture. This also helps to evoke strength in the b2b space with institutions and local government.
The adaptability in the logo is expanded in the visual language for the event programme itself, using a grid that creates a ragged balance of used and negative space.